Marketing

Build and research sales prospect lists from Slack

A cold-email agency says its in-house agent, Hermes, now sources, checks and researches prospect lists for almost all clients, and credits it with over $70M in pipeline.

Done with Custom agent

What they did

A cold-email agency built its own agent, called Hermes. Anyone on the team can message it in Slack with a list request. It finds target companies, fills in their details, checks the data and researches each account. The author says it builds lists that Clay, a common list-building tool, cannot.

How it went

The author says Hermes now builds lists for almost all of the agency's clients. They credit it with over $70M in sales pipeline.

Worth knowing

The author's full write-up stresses how to word a request so the agent returns a usable list.

Try it yourself

Build me a list of [number] target companies matching this profile: [industry], [company size], [region], [buying signal]. For each company, find the website, a likely decision-maker and their role, and a short note on recent news or why they might need [your offer]. Check each entry for missing or doubtful data and flag it. Put the results in a spreadsheet and show me the first 10 rows before finishing the rest. Do not contact anyone.

Swap the highlighted [parts] for your own details.

Read the original

Source: X · @coldemailchris · Oct 17, 2026

Written with AI assistance from the original post and checked against our editorial guidelines. Results are as reported by the source, not independently verified. Spotted a mistake? Tell us.

Get 5 use cases every day

The best things people got an agent to do yesterday, each with the prompt. Free, one email a day.

See today's issue